Hero Highlight: ButcherBox

Companies and Leaders, Doing Right By Their Customers and Employees

ButcherBox considers themselves as the “neighborhood butcher for modern America.” They deliver 100% grass-fed, grass-finished beef, free-range organic chicken, heritage-breed pork, wild-caught seafood, and more--directly to members' doors. Here is a truly transparent subscription company looking to revolutionize food sourcing and delivery. 

Companies are having to pivot, innovate, and get creative. Some are leading by example. Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. ButcherBox caught our attention.

ButcherBox launched in 2015, after Mike Salguero, Founder and CEO, found himself looking for an easy way to get his hands on 100% grass-fed beef. His wife, Karlene, had recently been diagnosed with a thyroid condition, and the two set out to follow a more anti-inflammatory diet. That’s when it hit them: let's deliver curated boxes that focus on healthy and sustainable meats (later followed by seafood) to our neighbors’ doors throughout the United States. The rest is history. Now, ButcherBox only ships meats raised without antibiotics or added hormones in 100 percent curbside-recyclable boxes made of 95 percent recycled materials, and prides itself on partnering with vendors that use sustainable, humane approaches and fair labor practices. 

ButcherBox offers a wide-range of cuts and products, such as Thanksgiving turkeys, lobster and even Alaskan salmon, with it’s subscription boxes. ButcherBox is headquartered in Cambridge, Massachusetts, where they now have over 70 employees. Although ButcherBox doesn’t release sales figures, the company says they have grown exponentially since its launch (and that’s without seeking capital). It comes at no surprise, that with their robust influencer marketing and dedicated customer based, word of mouth alone will keep ButcherBox’s growth moving for years to come.

At reachXOD, we admire ButcherBox’s innovative and sustainability-focused take on a traditional subscription company. Take initiative. Be proactive and transparent. Be human. Look for the heroes. Learn from their journeys. Get advice for your own business at reachXOD. Need someone to walk you through next steps for Building a Brand? We got you covered. Want an introductory discovery call before you get started? We can do that too.

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