Hero Highlight: Clean Cause

Companies and Leaders, Doing Right By Their Customers and Employees

Clean Cause is a drink company on a mission. They set out to provide a clean alternative to caffeinated drinks, focusing on organic ingredients while supporting the sober community. Companies are having to pivot, innovate, and get creative. Some are leading by example. Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. Clean Cause is not only selling drinks but also doing so with the intention of helping recovering addicts.

Founded in 2015, Wes Hurt wanted to support those in recovery after battling his own addictions. Wes knew that creating a sustainable source of funding to support recovery from alcohol and drug addiction was part of the answer--and his purpose. Clean Cause gives 50% of profits to their giveback initiative coined “CLEAN Kickstarts”. The fund focuses on sober living scholarships that help individuals coming out of rehab, homelessness, or incarceration, giving them the bandwidth to focus on establishing a recovery routine and finding employment. To date, Clean Cause has given out 1,636 sober living scholarships representing $818,000. They have accomplished a lot and made quite an impact in just 5 short years. 

The Austin-based company is now in Whole Foods nation-wide. The Clean Cause product line features their Original Organic Sparkling Yerba Mate in flavors such as Blackberry, Watermelon Mint, Peach, Raspberry, Lemon Lime as well as their Zero Calorie Organic Sparkling Yerba Mate. There is something for everyone-- sober or not, because as they say, it’s “better caffeine.” 

At reachXOD, we admire Clean Cause as a business that stands for something and a brand that is bold enough to stand apart rather than fit in. Clean Cause is showing us what daring action looks like, making their company about more than just profit. Giving back and making change happen is something we can all aspire to do. Take initiative. Be proactive and transparent. Be human. Look for the heroes. Learn from their journeys. Get advice for your own business at reachXOD. Need someone to walk you through next steps for Building a Brand? We got you covered. Want an introductory discovery call before you get started? We can do that too.

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