Hero Highlight: Branch Basics
Companies and Leaders, Doing Right By Their Customers and Employees
Branch Basics has overcome the odds. As a cleaning product business that almost didn’t make it back in 2015, now they are doing better than ever. Branch Basics is bringing non-toxic cleaning products to homes across the United States during a time when sanitization concerns are high on everyone’s list. Companies are having to pivot, innovate, and get creative. Some are leading by example. Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. Branch Basics is changing the way we clean our homes, making it safer for everyone.
Founded by @MarileeNelson, @AllisonEvans, and @KellyLove, Branch Basics was born from three women all experiencing health issues first-hand. After Kelly met Allison in college, she began seeing the amazing results her friend had after eliminating toxic products at her Aunt Marliee’s suggestion. Whether it was avoiding a looming kidney transplant, recovering a severely ill son that was medically deemed unrecoverable, being freed of debilitating mystery pain, overcoming long-term hormonal complications, or simply getting rid of cramps and dry eyes, their lives were transformed by the power of real food and a non-toxic environment. A lightbulb went off. Marilee, Allison, and Kelly set out to make a concentrate that would clean anything. After 100+ rounds of samples with many different chemists, they finally came up with the perfect non-toxic formula. Talk about dedication! These friends and now entrepreneurs believed so strongly in their mission that they persevered through all the obstacles facing a startup. The trio even had to shut down their business for two years. What a comeback they’ve had!
Branch Basics’ multi-purpose concentrate makes cleaning simple, affordable and sustainable. Given that their products are refillable, they're significantly less expensive than similar single-use products. These women set out to create a product that is truly multi-use. You name it, Branch Basics can tackle it, all while not invading your home with that chemical smell. They even have a subscription service to make getting products that much easier for their customers.
At reachXOD, we admire Branch Basics as a business and brand. We are a company that helps businesses push past obstacles, and we are so impressed with Branch Basics’ ability to grow and pivot their business, however necessary. Take initiative. Be proactive and transparent. Be human. Look for the heroes. Learn from their journeys. Be kind to the environment and your customers.
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