Hero Highlight: Ellevest
Companies and Leaders, Doing Right By Their Customers and Employees
The Queen of Pivot has arrived! Meet Sallie Krawcheck, founder of Ellevest. Haven’t heard of them yet? Well, let us amplify their roar! We see companies who are having to pivot, innovate, and get creative. Like Ellevest. Some are leading by example. Like Ellevest. Take note. Ellevest is helping women+ invest their money with a unique approach created to fit women’s needs. Got your attention now?
Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. Connection and community have never been more important. We’re celebrating companies and leaders who are demonstrating sound decision making, creative thinking, empathy, human connection, and resiliency. Not only do they deserve recognition, but they also provide context to real life business strategies that you and your company can model.
Founded by Sallie Krawcheck, Ellevest was created by women, for women because investing was heavily marketed only to men for far too long. Sallie is a force to be reckoned with, so she decided to flip the financial investment industry on its head. When the company was founded back in 2015, Krawcheck said, “Women do not invest to the same extent that men do: a lower percent of us have started saving for retirement than men, we have saved less for retirement, and we park 68% of our money in cash.” Ellevest recently switched their services to a membership based community where you can choose between three different levels, starting at only $1 a month. Now that’s attractive and inclusive!
We couldn't agree more with Sallie -- money, business, etc. is often geared towards men, and we’re proud that so many women are stepping up to make these subjects more accessible to women. As a woman-owned business ourselves, reachXOD wants to help champion other woman-owned and women-serving businesses.
At reachXOD, we admire Ellevest as a business, a brand and their mission as a company.
Take initiative. Be proactive and transparent. Be human. Look for the heroes. Learn from their journeys.
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