Companies and Leaders, Doing Right By Their Customers and Employees
Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. Connection has never been more important.
We’re celebrating companies and leaders who are demonstrating sound decision making, creative thinking, empathy, human connection, and resiliency. Not only do they deserve recognition, but they also provide context to real life business strategies that you and your company can model.
Companies are having to pivot, innovate, and get creative. Some are leading by example. Take note. Get inspired by these father-daughter dynamos!
Pip and Glenn Summerville of Tonik, a father-daughter duo out of Australia, identified a gap in the marketplace and decided to do something about it. After downing one too many apple cider vinegar shots for their health, they developed a tasteless capsule to make the benefits easier to consume. Pip and Glenn realized they had skill sets that compliment each other, using Dad’s pharmacy background and daughter’s ecommerce knowledge to develop a business plan that worked. You can find Tonik’s products on goop.com.
Riley Kinnane-Peterson and John Peterson, another father-daughter team, co-own Gunner and Lux, a kid-made jewelry and apparel brand. Working from their dining room table, the duo launched a brand that now sells to over 400 stores worldwide and is a true labor of love. Riley is the creative director, coming up with designs and ideas as well as packing and shipping up orders. Riley and John are the perfect example of taking a hobby and turning it into a profitable business.
In a time where creative team building is necessary, we admire the father-daughter duos who are taking their businesses to the next level. Take initiative. Be proactive and transparent. Be human. Look for the heroes. Learn from their journeys.
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