Hero Highlight: Favor the Kind

Companies and Leaders, Doing Right By Their Customers and Employees

Companies are having to pivot, innovate, and get creative. Some are leading by example. Take note. 

Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers during a time of uncertainty. With mounting isolation and fear, connection has never been more important. We’re celebrating companies and leaders who are demonstrating sound decision making, creative thinking, empathy, human connection, and resiliency. Not only do they deserve recognition, but they also provide context to real life business strategies that you and your company can model. 

Carley Seale, the owner of Dallas’ Favor the Kind, had to make the tough decision to lay off 32 of her employees, making sure they all got unemployment benefits. With the employees she did have left, Carley started brainstorming on how they could serve their customer base in a new, innovative way. A new business model was born. The team set up an e-commerce website and started reaching out to customers with their “boxes of joy” concept. Customers pick out their price point and have the box filled with goodies including clothes, decor, and gifts. 

Customers can pick up their beautifully curated boxes curbside, or they can have them delivered. The team leveraged social media to connect with their customer base and gave their customers a chance to support them. Favor The Kind is developing a strong partnership between their brand and their clients.