Hero Highlight: Nom Nom

Hero Highlight: Nom Nom

Companies and Leaders, Doing Right By Their Customers and Employees

Nom Nom is changing the way you feed your pets. As a company, they set out to provide the very best in nutrition and formulated breakthrough recipes with the help of some friends — a leading board certified veterinary nutritionist and a team of PhDs — all dedicated full-time to furthering the science of pet health. Companies are having to pivot, innovate, and get creative. Some are leading by example. Each week at reachXOD, we highlight companies who are going above and beyond to connect to their employees and customers (human and canine) during a time of uncertainty. Nom Nom is the best thing to hit the pet market, maybe ever!

Founded in 2015, Nom Nom’s San Francisco-based founders Nate Phillips, Alexandria Jarrell, Zach Phillips, and Wenzhe Gao saw a gap in the pet food market. Now, Nom Nom is one of the fastest-growing pet care merchants according to Internet Retailer’s Top500Guide.com. In September 2018, Nom Nom opened a 67,000 square-foot facility in Nashville where it prepares, packages and ships its product. Not to mention, Nom Nom is making investments in developing new products by putting their analytics into play and finding out what more about their customer’s needs and preferences.

Nom Nom uses only the best ingredients and preps all their food products in their kitchen. They meticulously source every ingredient based on 3 simple but powerful principles: 1. They only use restaurant-quality USDA-grade A proteins and vegetables. 2. All of their ingredients come from trusted and reliable U.S. growers and suppliers. 3. Whenever possible, their food is sustainably-sourced and produces zero food waste. Not only that, but you get specialized portions for your dog or cat after taking their pet profile quiz, making the experience not only fun, but perfectly personalized for your furry friends. Nom Nom is truly changing the way we all spoil our pets-- all while making an easy and enjoyable experience for the consumer.

At reachXOD, we admire Nom Nom as a business and brand. We are a direct-to-consumer company as well, and we are impressed that Nom Nom took something as simple as pet food and made it even healthier and more convenient. Take initiative. Be proactive and transparent. Be human. Be kind to your furry friends. Look for the heroes. Learn from their journeys. 

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